Dubai’s Luxury Property Sales Surge 10x Since 2020, Growth Set to Continue in 2025
Dubai’s luxury real estate market has recorded a tenfold increase in home sales over AED10 million ($2.72 million) in the past four years, according to Savills Middle East’s 2025 Prime Residential Report. From just 469 sales in 2020, the figure skyrocketed to 4,670 sales in 2024. In Q1 2025 alone, over 1,300 luxury properties were sold — a 31% year-on-year increase.
Surge Driven by HNWIs and Lifestyle Demand
Dubai’s prime segment continues to attract high-net-worth individuals (HNWIs) seeking privacy, space, and lifestyle. The demand for luxury villas and branded residences has been especially strong.
“Dubai’s prime residential market continues to attract HNWIs seeking space, privacy, and superior lifestyle quality,” said Andrew Cummings, Head of Residential, Savills Middle East.
Key Growth Factors:
Strong investor appetite
Favorable regulatory reforms
Rise in off-plan and branded residences
Lifestyle-focused master communities
Off-Plan Sales Dominate AED10M+ Segment
In 2024, 69% of luxury transactions were off-plan, up from just 14% in 2020. This shift signals buyer confidence in future inventory and developer reputation.
Luxury Hotspots: Villas & Apartments
Top Villa Areas:
Palm Jebel Ali
District One West
The Acres
Jumeirah Islands (89 AED10M+ sales in 2024, up from 0 pre-2021)
Top Apartment Areas:
Downtown Dubai
Palm Jumeirah
Dubai Harbour
Branded apartments, especially beachfront properties priced at AED5,400+ per sq. ft., continue to see rising demand.
2025 Forecast: 8–10% Growth in Prime Segment
Savills projects that Dubai’s prime property segment will grow 8–10% in 2025, fueled by:
Wealth migration
New mega masterplans (e.g., Jebel Ali Racecourse, Jumeirah Golf Estates Phase 2)
Upcoming luxury launches (e.g., Emaar’s Grand Polo Club and Resort)
Dubai is expected to remain the leading market globally for branded residences, accounting for 40% of all branded real estate developments in the Middle East & Africa by 2031.
